TfL x MADE.COM
The Underground Collection
Role: Creative lead and art director
The brief
To commemorate 150 years of Transport for London, MADE launched a product line inspired by the iconic institution. This presented a unique opportunity to connect modern design with a iconic historical legacy.
The solution
We produced a short documentary film and an accompanying photo series that took a deep dive into TfL's extensive physical and digital archive. We celebrated the iconic brand and the people who have made TfL so special throughout its history.
The impact
The campaign successfully connected the new product line with TfL's storied past, driving product sales for MADE. We solidified MADE's position as a major player in contemporary design, known for innovative collaborations and compelling storytelling.
