University of Bradford
This is Bradford
Role: Creative lead, design lead and creative producer
The brief
The University of Bradford was struggling to stand out in an increasingly competitive market. However, there was something special about the university, the city and the people there. This was a place that shaped identities. A place where amazing things happen.
The solution
The campaign celebrates the fierce pride of the students in Bradford. The campaign film, 4 individual student-centred films (including Faith and Maria) and countless digital and print assets push the boundaries for what a university should look like.
The impact
The work reshaped the university’s identity, cut through the noise and significantly increased application numbers. It was also recognised with a Silver and Bronze at the DMA Awards, a Platinum Hermes Award and a nomination at the 2020 Drum Awards.​
