this is bradford

The University of Bradford was struggling to stand out in an increasingly competitive market. However, there was something special about the university, the city and the people there. I developed the campaign around the fierce pride the people of Bradford. It is a place where amazing things happen. By pushing the boundaries of what a university should look like, I was able to art direct and design a campaign that resonated with the audience and their vision of where they wanted to study and live.

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This resulted in a campaign film, 4 individual student-centered films (Faith, Maria, Xander and Amy)  and countless digital and print assets. The campaign has since become integral to the university's visual and verbal identity.