Dementia Revolution

Role: Creative lead, art director, copywriter and graphic designer

 

Alzheimer’s Research UK and Alzheimer’s Society joined forces for a one-off campaign as lead charities for the London Marathon. The campaign was developed around the idea of a movement and call to arms to maximise awareness, funding and research to end the cruel disease. The campaign spanned across film, OOH, marathon signage, merchandise, social media and beyond. I directed a multidisciplinary team, including photographers, music producers, artists, and celebrities, to create a unified creative message. To date, the campaign has raised over £4m – more than any previous marathon lead charity.