Dementia Revolution

Alzheimer’s Research UK and Alzheimer’s Society joined forces for a one-off campaign as lead charities for the London Marathon. The campaign was developed around our idea of a movement and call to arms to maximise awareness, funding and research to end the cruel disease. The campaign spanned across film, OOH, marathon signage, merchandise, social media and so much more. To date, the campaign has raised over £4m – more than any previous marathon lead charity.

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The campaign was a tremendous collaborative effort and involved the managing and directing of photographers, filmmakers, celebrity sponsors, music producers and graffiti artists.