Bottomline

Paymode-X

The film was created and executed to promote a new product by Bottomline Technology that revolutionises AP automation. In the US, a staggering number of companies were still using outdated and time-consuming processes to tackle invoice and payment requirements. They were addressing a problem with the wrong equipment. The rowboat concept was conceived from the idea that any task is best tackled with the most efficient and appropriate tools available. As the product launched around the start of the Covid-19 pandemic we were able to communicate its strengths in an already turbulent world.