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Bottomline
Rowboat
Role: Creative lead and art director
The brief
In the US, a staggering number of companies were still using outdated and time-consuming processes to tackle invoice and payment requirements as opposed to tools like Bottomline's Paymode-X. These inefficient methods meant they were essentially trying to solve a complex problem with inadequate equipment.
The solution
To communicate the inefficiency of the using out-dated tools, I developed a film highlighting the absurdity of using the wrong equipment for a crucial task. Launching this campaign during the COVID-19 pandemic allowed us to communicate its strengths in an already turbulent world.
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