Misheard

RNID are one of the leading charities making the world more inclusive for deaf people and people with hearing loss. Despite hearing loss being such a wide-reaching experience it is notoriously undiagnosed. Through humour and a playful attitude, the campaign sparked a conversation around hearing loss. The campaign saw great impact, driving 98k users to the website and 1 in 4 visitors downloading a diagnosis to take to their GP.