RNID
Misheard
Role: Creative lead, art director and copywriter
The brief
Hearing loss is a widespread yet notoriously undiagnosed condition. There's a significant fear surrounding hearing loss and it was RNID's mission to break the stigma and get more people checking their hearing.
The solution
RNID's aim is to make life fully inclusive for deaf people and those with hearing loss or tinnitus. To be truly RNID, the campaign needed to be relatable and inclusive of all. The Misheard concept uses humour and play to destigmatise hearing loss and highlight something we can all related to.
The impact
The campaign broke the stigma of hearing loss and drove 98,000 users to the site, 99.5% of which were first time visitors. It achieved RNID's ultimate goal by spurring an impressive 1 in 4 visitors to download a certificate to take to their GP for further support. The campaign sparked public conversation and positioned RNID as a bold, modern voice in hearing health.
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