Misheard

Role: Creative lead and copywriter

 

Hearing loss is a widespread yet notoriously undiagnosed condition. There's a significant fear surrounding hearing loss and it was RNID's mission to break the stigma and get more people checking their hearing.

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The Misheard concept uses humour and play to destigmatise hearing loss and highlight something we can all related to – misheard lyrics. The campaign broke the stigma of hearing loss and drove 98,000 users to the site and spurred 1 in 4 visitors to download a GP diagnosis form. The campaign sparked public conversation and positioned RNID as a bold, modern voice in hearing health.