Cardiff University
I stand for_
Role: Creative lead, art director and copywriter
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The brief
Cardiff University's prestigious Business School is one of a kind. The first and only Public Value business school that unites commercial success with social impact. They needed to showcase this focus and how business can promote real-world change.
The solution
The "I stand for_" creative platform highlights the diverse range of causes Cardiff Business School are championing and the incredible people they're empowering to do great things. From campaign identity to storytelling, I led the creative that showcased the powerful stories and personalities Cardiff University was giving a platform to.
The impact
The campaign successfully amplified the school's commitment, directly resonating with prospective students. This resulted in a notable increase in application numbers from individuals seeking to make a difference through business.
